response to Apple to rule the world

I do not believe other companies can catch on to the apple wave because apple simply makes amazing products. It was the same way for me with my laptop, I had a pc and i had only used pc's my whole life and use to look down on apple products. Now I currently own a mac book pro and i would never go back to a pc of any caliber. Once you are use to apple products and how they operate everything else just seems inefficient. But apples marketing does play a role, it is like they are in your  face and not at the same time. yes they have their advertisements but more importantly you look around any given room or look at everyones phones and it is now dominantly apple. seeing everyone use them plays into the social marketing as well as word of mouth.

which do you think is more effective, companies advertising or word of mouth.

Ruby tuesday redefining itself

Recently I noticed that Ruby Tuesday was running a series of advertisements suggesting that the have redefined themselves as a more modern eating establishment. In the commercials they show around the restaurant with the changes they have made and they also make a point to mention that it is now " the new Ruby Tuesday". I find this funny though because as I was watching this commercial I realized I never knew much about Ruby Tuesday before. Of course seeing them driving around but I had only been in one, once before. To me the place was never that memorable because Applebees and Olive Garden were my go to restaurants but now Ruby Tuesdays has bought my attention because of their advertising pitch that they made it somehow better then before, so maybe this time they will be memorable.

Is saying that the restaurant has been made new really a good enough sales pitch to attract new customers, or customers who went but have not gone since. Or  do you think they should scrap the chain and find a new one?

response to Advertisements in Schools

Children are sent to school to learn, not to be sold on products at school. I think that children are already looking for distractions in school when they become bored, so adding advertising which is designed to catch someones attention logically only leads to more distractions in the school. But with schools lacking money it seems that money will drive decisions instead of values.

If  your child was in a school with advertisements what would you want them to see? what would you be objected to?

overspending in america

After watching the video in class about overspending, I find it a little sad that marketers and companies are trying to coax people into spending more then they have. Profit is the goal of any company but is there no moral boundary to running a business? I think using advertisements that use differing social classes and a way to sway people into a purchase by saying " upperclass people have this and if you have it, you will be at the same level as the upperclass.". At the same time it is the responsibility of the consumer to spend wisely.

So who is at fault? the marketers and companies for using researched and highly formed techniques to make people buy, or the consumer for giving in to such advertising?