I have notice that i look at commercials and advertising in general with a different point of view  now. I can barley sit through a commercial with out feeling I had just had valuable time taken from me. A small amount of commercials seem to be passing their ideas across in a reasonable manner but for the most part they seem to be more or less annoying gimmicks. As time goes on I fear commercials will continue to decline and become more pointless and longer and unable to watch.

 Do you think commercials will continue  to rely on gimmicks to push their products because the products are not good enough on their own or do you think they have good products and use the gimmick to stick the idea in peoples head?

Car Companies' getting a jump start on their Super Bowl Commercials...

In response to

Car Companies' getting a jump start on their Super Bowl Commercials...

I think the companies are relying  on the "punch line" of the commercial. Yes they have important information but they need to relate that information in  a way that grabs the peoples attention. So i would say that it is close to 50/50 when it comes to flashy sales pitch and idea behind the commercial. The idea needs the flash and the flash needs a point and one without the other would just be either a boring commercial or a pointless commercial. But what if it is a case by case basis? Do you think it would be a 50/50 split all the time?

Response to Georgianne L

I think that people have certain talents but takes certain situations to bring them out. so depending on what situations a person is in will determine when their talents come to use.  some people develop talent over time and some people are naturally talented at things that they do not really enjoy and spend their time working at a different talent. But for the lucky few they are talented at what they love. sometimes it just takes people to experience some event and their talent comes out. Is it possible that some need to learn a skill or do people posses the ability with out any prior experience?

" People do not know what they want; they only know what they know."  when thinking of this from a marketing point of view one can only gain the assumption that marketers direct the desires of people. That is, they make things that people do not necessarily need look irresistible, in such ways that people will feel technologically left behind or of a lesser social value by which they wear. The cars they drive to the phone they have, are all social markings and all how marketers get people to buy from them. Buying the attention of people is in someways easy. lets say you want to sell sunglasses, and these sunglasses are a crazy style and difficult to market. Now take those sunglasses and put them on a reality tv star and have them run around and define them as part of a lifestyle. Now that they have that lifestyle associated with them, selling them to people who want to mimic that lifestyle will be easier. That is why companies have endorsements.