Car Companies' getting a jump start on their Super Bowl Commercials...
I think the companies are relying on the "punch line" of the commercial. Yes they have important information but they need to relate that information in a way that grabs the peoples attention. So i would say that it is close to 50/50 when it comes to flashy sales pitch and idea behind the commercial. The idea needs the flash and the flash needs a point and one without the other would just be either a boring commercial or a pointless commercial. But what if it is a case by case basis? Do you think it would be a 50/50 split all the time?
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