I do not believe other companies can catch on to the apple wave because apple simply makes amazing products. It was the same way for me with my laptop, I had a pc and i had only used pc's my whole life and use to look down on apple products. Now I currently own a mac book pro and i would never go back to a pc of any caliber. Once you are use to apple products and how they operate everything else just seems inefficient. But apples marketing does play a role, it is like they are in your face and not at the same time. yes they have their advertisements but more importantly you look around any given room or look at everyones phones and it is now dominantly apple. seeing everyone use them plays into the social marketing as well as word of mouth.
which do you think is more effective, companies advertising or word of mouth.
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