The Lorax, saving trees and selling suv's

Dr. Susses book the Lorax will be hitting the screen and just like when the book came out it will stir up controversy. Except this time the controversy will be focused around how the partners of the film are using the books message to sell their products. According to BBC news,
       "At a school in Virginia recently, more than 100 school children sat through a reading of The Lorax, followed by a presentation from a Mazda marketing executive who urged the children to persuade their parents to test-drive a Mazda SUV, the Washington Post reported."  The Lorax is partnered up with Mazda in a series of marketing campaings to push their new fuel efficient green vehicles. The Lorax has been used for the last 40 years as a marketing tool and is losing his original message.


Do you think that the companies that use the Lorax to promote their products are hurting the image of the  Lorax?