Saturday, March 24, 2012
Is it fair to use Behavioral Characteristics to market to people?
One thing that has been on my mind about advertisements is the way marketers use a person sense of guilt , shame and peer pressure to coax them into purchasing their products. For example, colonge and deodereants play off the idea that in our concrete jungles of modern times one may not find an attractive mate with releasing the proper smell, which oddly enough happens to be their products. Also men cannot find women who do not shave their legs "irresistible". So my question is, is it fair to use these sort of primal instincts against people to sell products? Or is it extreamly clever on their part for choosing basic human characteristics?
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I think that this is diffidently a grey area for advertising because it certainly works, in terms of getting us to buy their product, but its also kind of tricking us into buying a product we might not need. They play into our basic human needs of being social creatures that feel a need to be part of a group. There is nothing wrong with it right now but I feel like there are lines that could easily be crossed. I really like the point you brought up though about the cologne and finding a mate because in nature some female animals only will mate with the male that is putting off the "best" or most desirable odor or the one with the "nicest feathers. It a really interesting point of how marketers use basic animal instincts to get us to buy their product without us even really noticing it.
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